By Erica, a guest blogger from Random House’s Library Marketing Department
Librarians perform a service for patrons referred to as Readers’ Advisory. This is when they receive requests to recommend a book or author who might be of interest to a patron’s particular reading tastes. This can be quite a challenge! But a skilled librarian is able to maintain a working knowledge of the popular authors and their read-alikes in any given genre or subgenre. For example, if you enjoy anything written by Mary Balogh, then Eloisa James is another author to whom you will be introduced. Or if you decide that you would prefer a title with a bit more heat, a librarian may hand you a copy of an Anna Campbell title.
How do librarians remain knowledgeable of all the latest and greatest in the romance genre?
They read reviews! Reviews are of the utmost importance in helping librarians in their purchasing and reader’s advisory decisions. Booklist and Library Journal are the industry leaders. But Romance Writers of America, blogs and webliographies are also crucial.
Librarians don’t shy away from the mass market binding. In their collections, mass market is like candy. Those titles receive some of the highest circulation numbers and the librarians stand at the ready with their reorders. They understand that their patrons perusing these collections are voracious readers of their preferred genre/subgenre.
Be conscious of the proliferation of audio and e-books. Overdrive® is the largest provider of e-books for libraries in the US. Overdrive’s most downloaded e-books Adult Fiction list is largely made up of romance novels.
Did you know that RWA has a Librarian of the Year award?
I was also very impressed to discover The Romance Writers of America Library Grant – presented by the Public Library Association and the Romance Writers of America. The Romance Writers of America Library Grant is designed to provide a public library the opportunity to build or expand its romance fiction collection and/or host romance fiction programming. The grant consists of $4,500 to be used toward the purchase of romance fiction, author honorariums and travel expenses, and other applicable program expenses.
Have you seen the BOOKLIST WEBINAR on romance?
Click here to watch “Sweet Talk: Romance Fiction in the Library” (11/12/09), featuring a discussion of the state of the genre—in public libraries and in the marketplace. Sponsored by HarperCollins Publishers, Books on Tape and Listening Library (Random House), and Romance Writers of America.
Erica will be checking in throughout the day, so please let her know if you have any questions!
Erica is an Associate Manger with Random House’s Adult Library Marketing Group. In May, she will graduate from Pratt’s School of Library Science! To learn more about the Random House Library Marketing Group, visit www.randomhouselibrary.com and check out their blog.